In a move to strengthen its position as the premium cruise leader, Holland America Line will invest $225 million in unparalleled product and service enhancements on its fleet of 12 five-star ships. Called “Signature of Excellence,” this comprehensive initiative will center around five main components of Holland America Line’s cruise experience: dining; accommodations; service; activities; and destinations

• Its "tipping not required" policy ensures unconditional service — with no pressure and no solicitation.
  
  
• The largest five-star fleet in Alaska, offering Glacier Bay on all Inside Passage cruises, Glacier Discovery Cruises featuring College Fjord, and departures five days a week. Holland America also offers the widest variety of cruise tours featuring exclusive dayboat, rail and loungecoach transportation.
  
  
• Up to 40% of Holland America guests choose to travel with their families. The "Club HAL" Youth Program, for kids ages 5 to 17 offers a wide range of activities including full-time youth coordinators with daily programs for kids. Complimentary diapers and baby food available.
  
  
• Holland America fleet has the largest guest-to-space ratio in its class.
  
  
• Holland America Line's production staff has more Emmy, Tony, Grammy and Oscar nominations than any other cruise line. For entertainment, guests enjoy lively award-winning Broadway revues, new musical productions, ballroom dancing, and dazzling casino action.
  
  
• Offering an endless array of culinary creations created by world-renowned master chef Reiner Greubel and his award-winning staff. From fine dining on silver and china in a luxurious dining room, to renowned Lido Restaurant buffets. 24-hour complimentary room service, ice cream bar, and special children's menus.